“[the] ubiquitous LED matrix boards used in bodega signs, Halal trucks … are like folk-versions of massive signage boards. Those signs, with their tangible tech-physicality are often bursting with the lowest kinds of attention-seeking animation and can produce a kind of distracted state that holds the eye in spite of the mind… animation and movement that holds the user but also, I hope, reminds us that to seek new information from the screen, like the hope invested in technology to reveal more and more, is little like an exercise in futility that is as inevitable as it is human.” (src)